Simple as tying your shoelace with mittens on.

Words that should be associated with organising charitable events and attracting sponsorship: give, money, good, cause, help, others, be, nice.

Actual words associated with organising charitable events and attracting sponsorship: Red tape, guidelines, liability, risk assessment, insurance, authority, permission, health & 'effing' safety.

If I had any hair I would be pulling it out and getting slightly aggro in a Bob "give us your foooooooo*in' money" Geldof stylie.

Now if you'll excuse me I am going to my happy place...ummmmmmmmmmmm.